Sarpy Microgreens

Client Background:
The client is a small family-owned microfarm nestled in a picturesque countryside setting, specializing in the cultivation of microgreens, lavender, fresh cut flowers, and a variety of spicy peppers. With a commitment to sustainable farming practices and community engagement, the microfarm offers subscription orders for microgreens, u-pick opportunities for fresh cut flowers, and delivery services to local customers.

Website Features:

Custom Design:
We crafted a charming and rustic website design that reflects the natural beauty and authenticity of the family homestead. The design incorporates earthy tones, botanical elements, and vintage-inspired typography to evoke a sense of warmth and nostalgia.

Homepage:
The homepage serves as a welcoming introduction to the microfarm, featuring stunning imagery of the farmstead, vibrant crops, and happy customers. Visitors can easily navigate to different sections of the website, including product offerings, subscription options, u-pick details, and blog updates.

Product Catalog:
A dedicated product catalog showcases the microfarm's diverse range of offerings, including fresh microgreens, fragrant lavender bundles, colorful fresh cut flowers, and fiery pepper varieties. Each product listing includes detailed descriptions, pricing information, and options for subscription orders or individual purchases.

Subscription Orders:
We implemented a user-friendly subscription ordering system that allows customers to sign up for regular deliveries of their favorite microgreens directly to their doorstep. Flexible subscription plans accommodate different preferences and dietary needs, ensuring a convenient and hassle-free shopping experience.

U-Pick Experience:
The microfarm's u-pick area is highlighted on the website, inviting visitors to immerse themselves in the beauty of the flower fields and hand-select their own bouquets. Information about seasonal availability, pricing, and scheduling ensures a memorable and enjoyable u-pick experience for visitors of all ages.

Blog:
We integrated a blog section where the client can share insights, tips, and stories related to sustainable farming, gardening, cooking with microgreens, flower arranging, and more. Regularly updated blog posts enhance the website's content quality and provide valuable resources for customers and enthusiasts.

Social Media Integration:
Social media buttons are prominently displayed on the website, allowing visitors to connect with the microfarm on popular platforms such as Facebook, Instagram, and Pinterest. Consistent social media updates showcase farm life, product offerings, special promotions, and behind-the-scenes glimpses, fostering engagement and community interaction.

SEO Services:
Our comprehensive SEO strategy includes keyword optimization, meta tags, image optimization, and local SEO tactics to improve the website's visibility in search engine results pages (SERPs). By targeting relevant keywords related to organic farming, microgreens, floral arrangements, and local delivery services, we aim to attract organic traffic and increase conversions.

Google Ads Campaign:
We launched targeted Google Ads campaigns to promote the microfarm's subscription orders, u-pick experiences, and seasonal offerings to potential customers in the local area. Strategic keyword selection, ad copywriting, and budget management maximize the effectiveness of the campaigns and drive qualified traffic to the website.

YouTube Channel:
In addition to the website and social media presence, we established a YouTube channel for the microfarm to share educational videos, farm tours, recipe tutorials, and other engaging content with a wider audience. Video content helps to humanize the brand, showcase the farm's unique personality, and connect with customers on a more personal level.

Google My Business Page:
We optimized the microfarm's Google My Business page with accurate business information, compelling photos, and positive customer reviews to improve local visibility and attract potential customers searching for farm-fresh produce and floral arrangements in the area.

Results Achieved:
Since the launch of the website and implementation of digital marketing strategies, the microfarm has experienced significant growth in online visibility, customer engagement, and sales revenue. Subscription orders for microgreens have increased steadily, while the u-pick area has become a popular destination for local residents and tourists alike.

The blog and social media channels have helped to build a loyal community of followers and supporters who are passionate about sustainable agriculture and farm-to-table living. The YouTube channel has expanded the microfarm's reach and provided a platform for sharing valuable content and connecting with a wider audience.

Overall, our collaboration with the microfarm has been a success, resulting in a robust digital presence that effectively showcases the beauty, charm, and bounty of their family homestead while driving tangible results in customer acquisition and brand awareness.